Research On The Development Strategies Of Small And Micro Finance Business Of Rural Banks

Small and micro enterprises are the main force to ensure local fiscal revenue.They play a very important role in increasing the national employment level and maintaining the sustained growth of national economy,and they are playing an increasingly important role in promoting national economic growth and social development.But after the world financial crisis in 2008,compared with large and medium-sized enterprises,small and micro enterprises have fallen into a more difficult situation.How to help small and micro enterprises get out of the predicament and maintain healthy development has become an important part of China's economic revitalization.The market position when the rural banks have established is "support agriculture to support small",its birth and development of rural banks have effectively increased the supply of small and micro finance and become an effective force in serving local economy and developing inclusive finance.However,the characteristics of small institutions and low influence of rural banks limit the development of small and micro finance to some extent.In recent years,in the context of shortened interest rate and convergence of profit models,large and medium-sized banks have also actively responded to the call of policies to gradually transform and strengthen the development of small and micro finance business.At the same time,the rapid development of global Internet finance has caused a certain impact on the main financial position of traditional banking industry.How village banks continue to play their positioning advantages and adjust the development strategies of small and micro finance under the impact of internal and external environment has become an urgent issue to be studied.As the first rural bank established in China,Y Rural Bank is relatively mature in the development of small and micro finance,and has certain reference value for the analysis of the strategic development of small and micro finance of current rural banks.However,no scholars have made specific analysis on the small and micro credit business of this bank,so this paper selects Y Rural Bank as the research object.On the basis of sorting out enterprise competition strategy theory and small and micro finance theory,this paper first analyzes the development situation of rural banks in China and SC province and the development status of small and micro finance,and expounds the small and micro finance strategy adopted by rural banks in China at present.Secondly,the development situation and development strategy of small and micro finance of Y Rural Bank are summarized and analyzed.The external opportunities and threats of the bank are analyzed by PEST analysis method,the internal environment of the bank is analyzed by factor evaluation matrix,and the small and micro finance strategy of the bank is analyzed by SWOT matrix.At the same time,this paper discusses the existing problems and solutions of rural banks in carrying out small and micro finance business by combining internet finance technology.Draw Y Rural Bank small micro financial growth,reverse type,a variety of operating model,defensive strategy,and chose the optimal strategy according to the current development,finally to Y Rural Bank small micro financial development put forward the perfect corporate governance,improve the ability of continued development,strengthen credit management,innovative business models and products,improve profitability,increase investment in science and technology information and a series of improvement measures and suggestions.