| Physical appearance is an important non-verbal communicator for public officials, as they are often in the public eye. As a result, one's fashion and style can affect one's political viability. All politicians are expected to dress in a certain way, a style that former Democratic National Committee Communications Director, Karen Finney, believes "conveys a degree of thoughtfulness and seriousness," (Personal Interview, 2009). These expectations are merely guidelines to attire that demonstrates the correct balance between masculinity and femininity, between paying attention to detail while appearing effortless, and maintaining one's personal character. Case studies, personal experience, and personal interviews with Karen Finney, Anita Dunn, Peter Kovar, Tim Gunn, and Rochelle Behrens illustrate the importance of what public officials wear. Secretary Hillary Clinton, Governor Sarah Palin, Congressman Barney Frank and Congresswoman Loretta Sanchez are used as examples to demonstrate key points. Among the key findings, it is found that female candidates on the campaign trail continue to struggle with social permission to don casual attire. As well, while it is important to maintain a "gender appropriate" image, Hillary Clinton demonstrates how women often perform their political roles through their clothing.;Keywords: Fashion, style, clothing, gender appropriateness, performativity, viability, Hillary Clinton, Sarah Palin, Loretta Sanchez, Barney Frank, Tim Gunn, Karen Finney, Anita Dunn, Peter Kovar, Rochelle Behrens... |
