| A case study, this research seeks to develop a better understanding of the process of globalization by examining it as it is enacted. Through 30 in-depth interviews, this study uses qualitative-interpretive methods in the dialogical style of Bakhtin to develop a definition of globalization, and identify the related tensions felt by employees of a mid-sized multinational corporation. The results of the analysis are followed by a discussion on the importance of a cultural and/or critical approach to communication studies of globalization within organizations, and what that might mean for globalization research in general. |
