The Research Of Corporate University's Effect On Localizing Operation Of Multinational Company

Since 1990s, multinational corporations have made and pursued globalization strategy in order to obtain the greatest worldwide benefit. Normally, people think that the multinational corporations are always linked with high-efficiency, norm and high salary. In fact, multinational corporations meet a lot of obstacles overseas, including cultural difference, different politics and laws environment. So multinational corporations carry out the principle of "think globally, act locally " in succession. They take a series of measures, such as recruiting the local staff, setting up research institute etc. to help implementing their globalization strategy in the host country. This is the positive attempt of the multinational corporations. Base on the research of corporate universities which are set up by the multinational corporations, this paper proposes the corporate university is an effective way to localize implementation of multinational corporation's globalization strategy.Firstly, this article attempts to establish the theory frame of localizing implementation of multinational corporation's globalization strategy. This paper introduces and revises the traditional strategic management model, draws lessons from the restraint factor of multinational corporation's strategic choice which is proposed by Prahalad. C. K. and Yves Doz, thus offers a theory frame for localizing implementation of globalization strategy.Secondly, it makes an introduction and analysis about the corporate university.Especially, it explains the corporate university's transition to prove that the transition of corporate university accords with the need of multinational corporation's strategy. The thesis also enumerates some cases to illuminate how the corporate university helps the multinational corporations to achieve the human resource localization, purchase localization and marketing localization. All of the cases prove that corporate university is an effective way to localize implementation of the multinational corporation's globalization strategy.Finally, the thesis analyzes the query to corporate university and discusses the development trend of corporate university.