| This paper examines the evolution of the processed foods industry and its changing nature in relation to the changing tastes and trends of consumers. The introduction of "functional foods," created to supplement nutrients missing in diets, has evolved into fulfilling the demand for "healthier" food products. After an assessment of the current industry as well as how and why it has evolved, communication recommendations for the future of the industry will be proposed. The purpose of this study is to find a healthy balance that satisfies the needs of consumers without abandoning the industry of convenience foods. The key issues discussed here include the origin of the processed foods industry, consumer tastes and food trends, food labeling, governmental advice, food science, health claims on packaging, addressing the negatives of the food processing industry and finally recommendations for the industry.;Results reveal that consumers' busy lifestyles require convenient, easy to prepare meals yet they are now quite mindful of their health and crave food prepared close to the source. The principal conclusion is that the education of consumers on each ingredient's purpose will generate a more positive and trustworthy image of the processed foods industry. |
