| Examines the planned and spontaneous factors that contributed to an increase in Canadian pride during the 2010 Vancouver Winter Olympics. Finds that the most effective factors for increasing pride included a vision to make the Olympics "Canada's Games", strong leadership, the cross-country torch relay, the red mittens campaign, a cultural program of events in Vancouver, the Own the Podium athlete and sport funding program with targeted medal counts, a strategic communications approach that encouraged public engagement, and a supportive relationship with national media. Conclusions made following a review of academic literature and public information, interviews, a media scan and public opinion research analysis. |
