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Canadian Pride During the Vancouver 2010 Olympics

Posted on:2012-10-20Degree:M.JType:Thesis
University:Carleton University (Canada)Candidate:van Oosten, MarianneFull Text:PDF
GTID:2465390011461584Subject:Canadian Studies
Abstract/Summary:
Examines the planned and spontaneous factors that contributed to an increase in Canadian pride during the 2010 Vancouver Winter Olympics. Finds that the most effective factors for increasing pride included a vision to make the Olympics "Canada's Games", strong leadership, the cross-country torch relay, the red mittens campaign, a cultural program of events in Vancouver, the Own the Podium athlete and sport funding program with targeted medal counts, a strategic communications approach that encouraged public engagement, and a supportive relationship with national media. Conclusions made following a review of academic literature and public information, interviews, a media scan and public opinion research analysis.
Keywords/Search Tags:Pride, Vancouver
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