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Reality television and voting behavior: A new way for viewers' interaction

Posted on:2012-11-10Degree:M.AType:Thesis
University:University of WyomingCandidate:Tomassi, Kiley KatharineFull Text:PDF
GTID:2466390011964548Subject:Psychology
Abstract/Summary:
The purpose of this study was to examine parasocial relationships and reality television. This study examined parasocial relationship, voting behavior, and viewers' interactions in the context of the television show American Idol. For this study, both qualitative and quantitative methods were used. Through a survey distributed both online and in-person, 216 respondents were used to collect statistical data. Interviews and focus group with eight individuals were conducted to gain more insight into the statistical results.;There were no differences between male and female, age, marital status, and educational levels between those who do not vote and those that do. If viewer has a parasocial relationship with a character on reality television they are more likely to vote during the reality show is supported. Results show that there are similar reasons viewers vote on American Idol and interpersonal communication. If the viewer has a high score on control, pleasure, affection or relaxation, they are more likely to vote on American Idol. Within the voting behaviors, the significant differences are seen in political efficacy, news engagement, and political interest. Reality television, parasocial relationships, and voting behavior have a measurable effect on one another.
Keywords/Search Tags:Reality television, Voting behavior, Parasocial
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