Examining the relationship between Ethnic Identity and Spanish-language media use among bilingual Hispanics, using the media gratifications and social identity theories

The purpose of this study is to examine the relationship between Ethnic Identity and Spanish-language media use among bilingual Hispanics following the Media Uses and Gratifications Theory. Participants in survey included 83 undergraduate university students enrolled in entry-level communication courses. Relationships between participants' bilingual skills, ethnic identity, Spanish-language media use and gratifications outcomes were examined. Research questions focused on participants' use of English and Spanish media use. Hypotheses focused on testing relationships between ethnicity, bilingual skills and media use. Results of the study are discussed. Conclusions, limitations and topics for further research are addressed.