Research On Cultural Identity And Adaptation Of College Students Of Hui Ethnic Under The Background Of New Media

National culture has always been one of the attractive topics that have been widely concerned by scholars at home and abroad.Due to the advancement of urbanization in China since the end of the 20 th century and the progress of information technology,the communication between various ethnic groups and regions in China has become more close.Under the policy background of the development of the western region,the ethnic minorities in the northwest generally face common topics such as ethnic cultural identity and cultural adaptation.As a member of college students,the college students of Hui Ethnic represent the most advanced cultural concepts.Facing the ever-changing communication environment,the cultural identity and adaptation of college students of Hui Ethnic inevitably present new changes.Therefore,this article takes Shizuishan City in Ningxia as the research point,and takes the changes and development of the ethnic culture and media ecological environment in Shizuishan City as the main line,analyzes the relationship between cultural changes and media ecological environment,discusses the topic of ethnic cultural identity and adaptation of college students of Hui Ethic in Shizuishan City under the background of new media to provide case materials for the study of Hui ethnic cultural identity.In the introduction part,the author expounds the research background of this paper,sorts out and comments on relevant researches and explains the main research methods and the selection of field spots.Chapter ?.The author summarizes the overall situation of the Hui Ethic in Ningxia and Shizuishan respectively which mainly combines the origin of the Hui Ethic in Ningxia(and Shizuishan),population,information dissemination environment,the significance of ethnic characteristics to the Hui culture and other aspects,and explains the social background and ethnic status of the Hui Ethic in ShizuishanChapter ?.This paper studies the characteristics and contents of ethnic identity inShizuishan area and demonstrates the ethnic identity of the Hui Ethic in Shizuishan through empirical analysis.Chapter ?.This paper analyzes the changes and adaptation of Hui culture in the traditional media environment and the current media environment in the form of interviews and questionnaires,and analyzes other factors that affect the development of Hui culture in Shizuishan.Chapter ?.Based on a questionnaire survey,this paper analyzes the thinking of Shizuishan college students of Hui Ethic on national cultural identity under the new social background.Chapter ? and ?.This two parts firstly analyze the problems of new media in the process of Hui Ethic cultural communication and the opportunities it brings to the ethnic cultural identity of Hui university students.Then according to the national identity of college students of Hui Ethic in the new media era,the author puts forward corresponding solutions.The conclusion part mainly summarizes some basic viewpoints of this article.At the same time,the paper explains the deficiencies of this study.