| This study examined the attitudes of sport administration coordinators toward sport administration curriculum. Sixty-three sport administrators participated in the study. The researcher conducted a pilot study using 20 sport administrators to determine the reliability of the instrument. The responses were analyzed using Cronbach's alpha. An analysis of the scores for the pilot study resulted a Cronbach alpha of.87 which indicated that the instrument was very reliable. The instrument was then mailed to the coordinators.;Descriptive statistics i.e., means, frequencies, etc. were used to analyze the four research questions and the one-way ANOVA was used to analyze the hypothesis which stated that there would be no differences in the attitudes among the three groups of sport administration coordinators toward sport administration curriculum. The results of the study indicated that: (1) a majority of the respondents had an earned doctorate, were male and of the Caucasian race, (2) the respondents ranked sport marketing, sport law, internship, research and finance as the most important core course content areas, (3) sport marketing and facilities management were the most prominent areas of specialization, (4) areas of specialization were developed mainly on faculty strengths and profiles and assessment of the job market, (5) all three groups of sport administration coordinators agreed with the established sport administration curriculum. |
