| This study researched business professors' perceptions of public relations and its inclusion in MBA programs. The sample included 542 professors in southeastern MBA programs and the top MBA programs. Results show aspects of public relations or corporate communication are addressed in only one to two classes, primarily in marketing or business communication. Marketing, crisis communication, and corporate reputation were the most frequently mentioned aspects of public relations. Even though some respondents thought their program had some degree of inefficiency, the majority said the inclusion of public relations would remain the same in their programs.;Results indicate while the top MBA programs may be leaders in many aspects of business education, the southeastern MBA programs address public relations and communication to the same extent, if not more, than the top MBA programs do. The study recommends methods to improve public relations in MBA programs, and suggests future research. |
