Program and business planning for tourism in an Aboriginal community: The Cree Wilderness Adventure Project in Eeyou Astchee, Quebec

This Study applies the theories and precepts of Tourism and Business Development Planning to the "Cree Wilderness Adventure Project" (CWAP). The CWAP is a community development enterprise sponsored by the Cree Nation of Mistissini located in northern Quebec.; A situational and issues analysis of Aboriginal tourism and a critical review of tourism planning and business development in the Aboriginal community context are provided. The content, ownership, cultural, business environment and other community-based factors specific to an Aboriginal tourism project in the Cree Nation context are explored and analyzed; and a set of recommendations for improving the system conditions and procedures are offered.; The product and the visitor's program for the CWAP integrate both local knowledge and criteria of cultural integrity and Cree ownership with mainstream planning theory. In this process, research and dialogue revealed both internal and external issues, conflicts and barriers: the northern economy is based on resources extraction that is not compatible with tourism, the Cree organizational structures are based on mainstream models, the internal policies and approval process is lengthy and complicated and community benefits and the Cree way of life must be respected in the development of tourism projects.; Conclusions and recommendations touch on: the creation of a regional tourism association, the clarification of local policies, the management of impacts to ensure sustainability and suggestions for additional research in the area of Aboriginal tourism.