The Las Vegas Fremont Street experience: A new tourist destination to revitalize a declining downtown

Downtown Las Vegas, the old city center, represents the history, culture, and heritage of Las Vegas. Casino Core is a district whose function as a planned casino, hotel and entertainment district in the heart of Downtown Las Vegas. With the development of Las Vegas as an international entertainment center, the old city center declined. In order to revitalize the declined downtown, the Fremont Street Experience, a project of public-private partnership between City of Las Vegas and the Fremont Street Experience Company, was implemented to try to attract tourists down to downtown area and compete with casinos along the Las Vegas Boulevard. With the addition of the Fremont Street Experience (described below), this area came together as a compact, interactive and intense pedestrian oriented casino, hotel and entertainment environment, incorporating restaurant, special gift shop and supporting entertainment uses along Fremont Street, with continuous active frontage from one end to the other. The design of the project transformed the idea of pedestrian shopping mall into an urban theater and made downtown a complete resort destination and a must-see attraction.;This paper verifies the success of the Fremont Street Experience as an tourist destination project and an initial project to revitalize the old downtown Las Vegas, and at the same time, evaluates the influence of technical show in making the attraction for the revitalization of the declined downtown.