New product development, cooperation and specialization in the Canadian telecommunications industry |
Posted on:1999-03-25 | Degree:M.M.S | Type:Thesis |
University:Carleton University (Canada) | Candidate:Trudel, Nicholas L N | Full Text:PDF |
GTID:2469390014971332 | Subject:Business Administration |
Abstract/Summary: | |
This thesis is an empirical study of the relationship between inter-firm cooperation, the degree of cooperation among firms; intra-firm functional specialization, the degree of specialization within functional areas of the firm; and new product development success in the Canadian telecommunications industry as moderated by firm size. A theoretical model was developed to generate hypotheses which were tested using correlation analysis and comparisons of means of data gathered in a nation-wide mail survey of new product development projects. Based on the responses of fifty-one survey respondents the research validates the theoretical model and concludes that financial success of new product development projects is correlated to intra-firm functional specialization. Small and large firms were not differentiable by perceived success, technical success or financial success and the degree of intra-firm specialization did not vary significantly with firm size. |
Keywords/Search Tags: | New product development, Specialization, Cooperation, Degree, Intra-firm, Success |
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