| This study explored the nature of communication policies related to national development goals in Malaysia, the Philippines, and Thailand. A comparative analysis, using a historical-descriptive method, was used to understand how past and present political, social, and economic factors impact on communication planning for development in each of the countries. The policies were also evaluated based on their effectiveness in meeting desired objectives. Historical analysis shows that all three nations have had a significant amount of Western influence in their political, social, economic, and media environments. To counteract this, national objectives which reflect alternative approaches to development have been instituted. Included in such objectives are the pursuit of democratic ideals, the encouragement of self-reliance, and regional cooperation in development undertakings. The findings, however, reveal an over-all lack of specific communication policies directly related to pursuing national development goals. Future directions in communication policy and planning are discussed. |
