| This is not a treatise on Retailing and it's nitty-gritties. It is not a tome that contains page after page, dedicated to the understanding of Inventories, Procurement, Budgeting, Consumer Behaviour and the likes. This thesis is a specific inquiry into the world of Fashion Retailing.;This report has been divided into three sections. The first part deals with the history of retail outlets in general and their evolution over the years. The second part is the documentation of the science of fashion retailing, i.e , the theoretical aspects. The final part is a compilation of three real life cases in the Indian context.;This thesis is not meant to be the authoritative final word on the subject. Nor does it claim to be comprehensive enough to have incorporated all the aspects and avenues of the topic, for that would simply take far too much time and space.;What this thesis is, however, is the first small step towards the exploration of the hitherto unexplored field of Fashion Retailing, and should be viewed as such.;Pret-a-Porter means Ready-to-wear. Specific to this piece of work, it is the exploration of the science and the art of Fashion Retailing. |
