Research On Supply Chain Decision Model Of Fresh Agricultural Products With Asymmetric Freshness Information

With the rapid economic development and the improvement of people's quality of life,fresh agricultural products have become an indispensable part of people's lives.Due to its inherent biological characteristics,fresh agricultural products are perishable and vulnerable during storage,transportation and sales.Freshness is usually used to reflect whether fresh agricultural products are fresh and full.In the production and sales of fresh agricultural products,due to conflicts of interest among members,there is often a phenomenon of misreporting freshness information.Such misreporting behavior will have different effects on other members and even the entire supply chain.Exploring member decisions and supply chain profits under asymmetric freshness information is conducive to the overall coordination of the supply chain and the improvement of operational efficiency.Therefore,it is very important to study the decision analysis of supply chain members and the overall coordination of the supply chain from a dynamic perspective to study the freshness information asymmetry.Under the condition of asymmetry of freshness information,the profit models of suppliers and retailers were established.Using theoretical analysis and numerical analysis methods,the false reports of freshness information by suppliers and retailers to supply chain members and the entire supply chain were discussed.The impact would provide valuable reference for motivating upstream and downstream companies in the fresh products supply chain to truly and effectively disclose freshness information and achieve supply chain coordination.First,the article summarizes and analyzes the research status of information asymmetry and coordination strategy of fresh agricultural products supply chain,discusses the influencing factors of fresh agricultural products supply chain coordination and the research of freshness in fresh agricultural products supply chain,analyzes the application method of game theory in supply chain management,and lays a foundation for the establishment and solution of the member decision model under the asymmetry of freshness information.Secondly,the article constructs a two-tier supply chain consisting of one supplier and one retailer based on the asymmetry condition of freshness information,and discusses the influence of suppliers and retailers misrepresenting freshness information on supply chain members and the entire supply chain.The effects of misrepresentation on the decisions and profits of supply chain members are analyzed.The research results show that the misrepresentation of suppliers will cause the overall profit of the supply chain to fall,and the misrepresentation of retailers will cause the total profit of the supply chain to change with the retailer's misrepresentation factor.The use of revenue sharing and cost sharing contracts can be used to control the emergence of supply chains.Offsets are coordinated.Finally,on the basis of the foregoing,on the basis of considering the freshness efforts of retailers for competition,the effects of information symmetry and asymmetry on the supply chain's decision-making and profit under different circumstances are studied,and the transfer payment contract is introduced to coordinate the retailers to transfer the real cost information of fresh keeping efforts.The numerical simulation proves the feasibility and effectiveness of the method.Research shows that with the increase in the competition between the two retailers,the profits of the two retailers also increase.The introduction of the transfer payment contract can encourage retailers to pass real information on freshness efforts,improve the profits of suppliers and supply chains.