Research On Transaction Model And Regulation Simulation On Two-sided Market Considering Intensity Of Cross Network Externality

The transaction form of two-sided market to give consumers a great convenience,but also lead to a series of problems have appeared or will appear,the problem remains to be discussed theoretically;at the same time,in the process of theoretical discussion,although the related research has achieved good results in the qualitative analysis,but not enough to direct to explain the complex relationship between the participants under the two-sided market trading platform,as a starting point for considering the cross network externality perspective,analysis of the impact of cross network externality under different intensities on the two-sided market transactions,the application of simulation analysis method to study the work needs further development,two-sided market A new approach to the theoretical study of related research.Based on the research of the two-sided market transaction has been on the in depth analysis of evolution of two-sided market transaction structure,to consider the cross network externality of the two-sided transaction market is studied.First,combining qualitative analysis and research methods,the conceptual model of two-sided market transaction is constructed considering the intensity of cross network externality.By connecting the two-sided trading platform users to form a two-sided market,while the user is looking for the needs of consumers,on the other side of the user is to provide the needs of merchants,consumers will be affected by the other side of the utility scale businesses,businesses will be affected by the other side of the scale of consumers,the cross network externality will affect consumers and businesses trading decisions consumers and businesses trading decisions in turn in the market,affecting the development direction and the structure of two-sided trading market.Therefore,from the micro perspective,through the understanding of consumers and businesses to sign information such as consumer price preferences or business products(services)interaction costs,the rules of conduct,between the two sides as well as the interaction of the trading platform,to build two-sided market model.Second,establishing a two-sided market transaction Swarm model with consideration of intensity of cross network externality.Combined with the Java programming language,through the analysis of the system and subject relationship from the perspective of Agent detailed two-sided market transactions involving related subject attribute information description and behavior description rules,establish the corresponding procedures including MarketObseaverS warm.j ava,MarketModelSwarm.java,AgentMarketlnformation.j ava,Consumer.java,Seller.java,Market Start.java,to establish Swarm transaction model of two-sided market considering of the intensity of cross network externality.Third,stimulating on the two-sided market transaction model and regulation considering of the intensity of cross network externality.Using the Swarm simulation platform,combined with the Java program design method to determine the corresponding subject attribute information variables and rules of conduct,will cause the two-sided market trading alienation problems lead to the conversion from complicated systematic and simple,from the view of the intensify of cross network externality,the results about the two-sided trade model simulation are summarized,and a comparative analysis.Fourth,stimulating of the two-sided market transaction regulation considering of the intensity of cross network externality.From the perspective of two-sided market model simulation results,on the basis of the theory and the related research contents,simulation by combining different control variables,finally obtains the effective solution of two-sided market alienation,optimal control variables of two-sided market transaction structure,determination of the two-sided market transaction control method has some reference value.This paper deeply analysises the mechanism of considering of the intensity of cross network externality on the two-sided market and its impacts of the alienation.Through the simulation method to analyze and verify the regulatory strategy,it enriches the theory of the two-sided market and the theory of the regulation.In practice,it intends to improve the satisfaction level of two-sided market participants and optimize the two-sided market structure has an important reference value.