Research On Tourism Resources Development Of Taishun County Based On SWOT Analysis

Taishun County is a county located at the border of Zhejiang and Fujian and surouded by mountains.It has abundant and unique tourism resources.However Due to the inconvenient transportation and less developed economy,the tourism resources have not been fully explored,and part of the developed tourism resources are can’t bring high profit.Taishun County government also takes ecology and tourism as its development strategy and hope to achieve green rising through tourism.With the implementation of some policies such as rural revitalization,Zhejiang Grand channel and the construction of Wenzhou Western leisure industrial belt,the development of Taishun has been greatly supported by policies.According to the advantages and disadvantages of the development of County tourism resources and fully grasping the opportunities and timely responding to challenges,Taishun County can realize a rapid rise through the development of tourism resources.Collect information related to tourism resources development through on-the-spot investigation and reading,through SWOT analysis,I listed the advantages,disadvantages,opportunities and challenges of the development of tourism resources in Taishun County and tried to formulate corresponding strategies.It is found that the tourism resources in Taishun County have great development value,but the degree of development is low.However,the potential of tourism resources development is great.Taishun County has advantages and disadvantages,the advantages such as unique tourism resources,excellent ecological environment and huge development potential.the disadvantages such as scattered resources,inconvenient transportation and lack of facilities.In the external environment,there are opportunities such as large-scale construction of transportation,capital return and policy support in provinces and cities,and the disadvantages have gradually improved.Compared with other counties(cities and districts),Taishun County has insufficient funds and talents.Taishun County should make full use of the advantages of ecological environment,unique resources and folk customs and grasp the opportunities of transportation,capital and policy,to improve the conditions of transportation infrastructure,to solve the weakness of talents,capital and mechanism.Thus,the development of Tourism resources will receive good results.