Research On Financial Risk Of L Enterprise Based On Z-Score Model

With the rapid development of science and technology in recent years,China's Internet video industry has gradually moved from the emergence of the industry to the upsurge of listing,and from the upsurge of listing to the stage of upgrading and adjustment.Long video development trend is very good,occupy the mainstream position of video website.But in the past few years,China's Internet video website has developed rapidly,but the profit is meager,even losses,most of which are due to the lack of attention paid by enterprises to financial risks.Financial risk is a common economic risk phenomenon,which is the key research content in financial management.Therefore,the development of enterprises in the imperfect market economy will inevitably produce financial risks.If you want to develop steadily for a long time,enterprises need to fully understand the financial risks they face,and then take corresponding countermeasures to reduce the losses that these risks will bring to enterprises.In recent years,the relationship between countries has become increasingly close,and the economy has begun to blend.In this environment,enterprises have both development opportunities and competitive pressure,and income and risk exist at the same time.It can be seen that it is essential for an enterprise to guard against financial risk.Based on the above problems,this paper uses the methods of literature review,case analysis,qualitative and quantitative analysis to analyze the financial situation of l enterprise from four aspects:debt structure,asset use efficiency,growth and profitability.At the same time,from three aspects of financing risk,investment risk and capital operation risk,This paper analyzes the financial risks faced by l enterprise at present.At the same time,this paper expounds the feasibility and applicability of Z-score Model in financial risk research,so it uses Z-score Model to evaluate the financial risk of l enterprise,and explains the results.The results show that:(1)from 2015 to 2019,the asset liability ratio of l enterprise has been at a relatively high level,while its property right ratio and the utilization ratio of current assets are relatively low,which indicates that l enterprise is in a poor state in terms of profit and development(2)L enterprise is faced with a variety of financial risks,such as the risk of raising funds,the risk of investment and the risk in the process of operation.The main reasons are that l enterprise has a single financing channel,excessive cash payment and weak risk management.Based on the above analysis,this paper summarizes three enlightenments to reduce the financial risk of l enterprise:(1)expand financing channels(2)Implement financial risk prevention and control(3)Strengthen risk management.These methods can help l enterprise improve its financial management status,make it face less financial risk,so as to get rid of the crisis of exit from the market,and the research of this paper also has a certain reference for other similar Internet enterprises in financial management.