Research And Practice On The Creation Of Meteorological Communication Works In The Era Of Media Integration

In the context of financial media,meteorological communication activities are active in all kinds of media at all levels.New media provides a new way and platform for meteorological communication.The communication activities under the technology enabling can span the limitations of the platform and communication mode,and achieve the maximum communication effect.Because of its cultural communication function,the research of this paper must rely on the specific media platform and broadcast carrier,analyze the audience's preference for meteorological communication works,summarize the characteristics of meteorological communication works,and infer the requirements and conditions to be achieved in the actual creation process of the works.Based on the theories of communication science and audience psychology,this study is divided into four chapters to discuss the topic through the cross application of different disciplines and the analysis of the commonness among disciplines.In the first chapter,the concept of the works of meteorological communication of the financial media is defined,the communication characteristics of the works of meteorological communication of the financial media are summarized,and their forms are classified The two chapter starts with simultaneous interpreting of the mainstream media platforms such as TV,radio,We Chat,micro-blog and mobile clients.Through the comparison of the current situation and practice cases of specific meteorological communication works,the communication effects of different channels,audience groups and portraits,and the existing creative forms of meteorological communication sound works are analyzed,and the existing problems of meteorological communication works are summarized.On the basis of the previous research,combined with the professional skills of broadcasting and hosting,it is used to guide the creative practice of my solar term friend.The third chapter discusses the feasibility of this work from the aspects of meteorological culture,creation form and the selection of communication platform,analyzes the target audience groups of my solar terms friends from the aspects of the main age groups and audience psychology of audio users,and clarifies the positioning of the work.According to their own creative experience,summed up the innovative means in the works,one is to select anthropomorphic images that fit the connotation of solar terms,the other is the first person voice language form with image sense,the third is to combine the interest points of the audience,and the length of the diversity.Based on the specific survey data,this paper makes a detailed exposition of the innovative means in the works.In the fourth chapter,through the research of the meteorological communication works of the financial media,the analysis of the current situation of the meteorological communication works,combined with the creation practice of my solar term friend,the author thinks and summarizes the conditions that the meteorological communication works of the financial media should have in the creation,and puts forward the development suggestions for the creation innovation of the meteorological communication works,the promotion of the communication effect and the audience reach rate.