Study On The Strategy Of Cultural Tourism Resources Development Of Wangbian Village Project Of Company W

With the continuous development of economy and society,cultural tourism has gradually become a new driving force of economic growth.In recent years,more and more attention has been paid to the strategic deployment of "culture +" integrated development,focusing on building the cultural tourism industry into a pillar industry of the national economy and making it a new engine of economic development.Based on the research on the development strategy of cultural tourism resources of wangbian village project of W company,this thesis expounds the basic situation of wangbian village,introduces its development history and the origin with W company,analyzes the environment of wangbian village's cultural tourism development by PEST model and SWOT model,and through field investigation,questionnaire analysis,statistical analysis,etc Chart analysis and other methods to summarize the current development status and existing problems of wangbian village project,in order to find solutions,and then put forward the development strategy of cultural tourism resources suitable for W company wangbian village project.This thesis fully explores the wangbian village project from two aspects of cultural resources and tourism resources,and elaborates on brand culture,base construction,hardware facilities transformation,overall environment development,and talent team construction,so as to ensure the smooth implementation of the development of cultural tourism resources of the project.The development of cultural tourism resources in wangbian village of W company is of great strategic significance to the development of W company after COVID-19.It is the foothold for W company to develop rural tourism in Handan area.It plays an exemplary role in promoting W company's cultural tourism development in Handan.