Research On Enterprise Value Evaluation Of Hualu Baina Based On EVA Model

In recent years,the cultural media industry has developed rapidly.A large number of cultural products not only enrich people’s spiritual life,but also promote the development and progress of the society.The value evaluation of cultural media enterprises has also become the focus of investors.Both business operators and investors need to understand the intrinsic value of the enterprise when making development strategies and investment decisions.Therefore,it is very important to accurately evaluate the value of media enterprises.As a newly emerging value assessment method in China in recent years,the enterprise value assessment method from the perspective of economic added value(EVA)provides a reference way for us to accurately judge and evaluate the true value of enterprises.Based on this,this paper chooses one of the most representative Chinese cultural media enterprises-Hualubane for research.Firstly,this paper elaborates the background and significance of the research on the value of cultural media enterprises,and introduces the development of the theory of enterprise value at home and abroad and the research ideas and methods of this paper.Secondly,it analyzes the development situation and characteristics of cultural media enterprises,introduces the traditional valuation methods,and compares the applicability of traditional valuation methods and EVA valuation methods for cultural media enterprises.Then,the EVA valuation method is introduced,and the accounting subjects are adjusted according to the characteristics of cultural media enterprises.Then combined with the financial data of Hualubane enterprise,on the basis of the analysis of the financial situation of the enterprise,the model is used to evaluate the value of the enterprise,and the evaluation results are analyzed.The analysis shows that the use of EVA method to evaluate the value of cultural media enterprises is feasible.Finally,the following suggestions are put forward for Hualubane enterprises: strengthen risk control through innovation and research to improve the profitability of enterprises;By actively contacting commercial banks,issuing convertible corporate bonds and using trust financing to optimize the capital structure,Hualubane’s enterprise value has been enhanced.