Research On The Relationship Among Entrepreneurial Social Network,entrepreneurial Bricolage And Entrepreneurial Performance:a Moderated Mediation Framework

Due to the fact of “liability of newness” and “liability of smallness”,it is difficult for start-up enterprises to get enough resources such as capital,knowledge,talent from outside.As an important way to get resources,social network is often used in the research of entrepreneurship.Due to the rapid change of external environment and the scarcity of resources,start-up enterprises are often unable to directly use the acquired resources.Start-up enterprises usually collect and integrate internal and external resources,and creatively assemble scattered,neglected and even seemingly useless resources,so as to realize the " being out of nothing " of resources and solve the problem of resource shortage faced by enterprises.In today's world,the economic environment is complex and changeable,technological changes are speeding up,unilateralism and anti-globalization are surging up,and there are frequent uncertain events such as the trade war and 2019-n Co V.As an important factor affecting the development of enterprises,environmental uncertainty has brought great opportunities and challenges to the development of start-up enterprises.Under different levels of environmental uncertainty,what changes will occur in the impact of social networks and patchwork behaviors on entrepreneurial performance? What role does patchwork play in this path? These are worthy of further discussion and research.Based on the theory of social network and taking the entrepreneurs in southern region of Fujian province as the research object,this paper discusses the mechanism of the three dimensions of social network on entrepreneurial performance,takes environmental uncertainty as a moderator variable.It enriches the research of social network in the field of entrepreneurship and expands the influence path of social network on entrepreneurial performance.Firstly,this paper studies the existing literature,divides the dimensions of the research variables such as social network,entrepreneurial performance,entrepreneurial patchwork and environmental uncertainty,and makes a preliminary judgment on the relationship between the variables.Secondly,through the in-depth study of social network theory and other related theories,the research hypothesis is put forward and a moderated mediation model is constructed.Finally,through interviews with research objects and field research,this paper uses statistical tools such as SPSS20.0 to conduct empirical analysis on the survey data of 336 start-up enterprises in southern region of Fujian province,and verifies relevant hypotheses of this paper.The results showed that :(1)Social network had a significant positive effect on entrepreneurial performance;(2)Entrepreneurship patchwork plays a significant and positive role in improving entrepreneurial performance;(3)Entrepreneurial patchwork plays an intermediary role between social network and entrepreneurial performance,and this role is regulated by environmental uncertainty.The conclusion enriches the research on social network in the context of environmental uncertainty,and also provides ideas for future research on social network.In practice,for entrepreneurial enterprises,it is necessary to recognize the two sides of the impact of the environment on the enterprise,and actively make up in the changing environment;In terms of social network,attention should be paid to the construction of corporate social network,and the resources provided by social network should be fully utilized to achieve organizational performance goals.