A Study On The Management Of Franchisees Of AG Company Franchise

China’s franchise operations mainly began in the tertiary industry in the retail,catering and service industries.As a long-lasting distribution method,franchising has become an important means for enterprise expansion after long-term development in China.At present,China is the country with the most commercial franchise brands in the world,and domestic enterprises have developed rapidly through the franchise model.As a win-win advanced business model in modern society,franchising shows strong vitality in the economic field with its unique operating advantages.In recent years,China’s franchising has made rapid development and occupies an increasingly important position in the national economy.As two important subjects in franchising,the contractual relationship between franchiser and franchisee(franchisee)is not only a commercial relationship,but also a community of interests.How to help franchising enterprises optimize their operation through franchisee management is of great research value for franchising enterprises.AG has been transformed from a traditional business enterprise to a franchise since 2014.In the process of exploration and development,with the changes in the market environment and the continuous expansion of enterprises,some problems in business management have become increasingly prominent,and the expected development goals have not been achieved.This paper analyzes the franchise management activities of AG company franchise by Hall three-dimensional analysis,and sorts out the franchise management activities of AG company franchise from three dimensions: franchise process dimension,operation management dimension and management knowledge dimension.Combined with Hall’s three-dimensional analysis,the existing countermeasures of the franchise management activities of the AG franchise were optimized and the countermeasures were researched and safeguard measures were put forward.As an important part of franchising activities,franchisee management plays a vital role in the development of franchising enterprises.Through the research on the franchisee management of the AG franchise,I believe that this article will bring substantial help to the future sustainable development of the AG franchise.At the same time,I hope that this article can bring reference value to the management of other franchise enterprises.