Application Of Architectural Elements Of Zaha Hadid In Fashion Design

In October 2017,the report of the 19 th national congress pointed out that the major social contradictions in China have been transformed into the contradiction between the people's growing needs for a better life and unbalanced and inadequate development.In 2018,China's per capita GDP exceeded 10000 US dollars(about 7000 RMB yuan)for the first time,and by 2019,China's per capita disposable income exceeded 30000 RMB yuan(about 4300 US dollars).With the substantial increase of China's per capita disposable income,people will be more inclined to pursue the consumption expenditure generated by the yearning for a better life,and tend to be diversified,personalized,experiential and niche The new trend of consumption has been formed quietly.In terms of the consumption expenditure of clothing,Chinese residents have gradually changed from initially meeting the functional needs of the basic material level to pursuing higher-level spiritual needs to meet their spiritual,cultural and experiential consumption.Clothing not only has the basic function of keeping warm and keeping warm,but also has the attributes of identity symbol,cultural symbol,experience,personality,taste and so on.Today's Chinese clothing consumption market is a market structure of multi-level differentiation,the rise of the minority and the coexistence of multi-level personality development.The single cultural and artistic form and the logical language of thinking in design can no longer meet the current trend of Chinese residents for a better and happy life.From the beginning of the first industrial revolution,the industrialization of the clothing industry has developed for nearly 300 years.Both the clothing modeling language and the clothing design practice,the industrial manufacturing and production,and the brand building have been very mature.However,now it is facing the dilemma of insufficient innovation and the cycle tends to solidify.The personalized pursuit of fashion design and brand has also become one of the main life styles pursued by young consumers.In the era of industrial civilization,the globalization and fine division of labor and cooperation promote the in-depth development of multi-disciplinary,new specialty and innovative design.At the same time,the specialization and decentralization of knowledge system also restrain the development and integration of innovation breadth to some extent.In recent years,the popular cross-border cooperation,interdisciplinary and other ways of thinking undoubtedly add vitality to the innovation and development of clothing at the end of the road.In terms of design,cross-border thinking mode can change our relatively narrow thinking mode.Zaha Hadid's architectural design language is characterized by bold innovation,novelty,uniqueness and strong city landmark.Zaha Hadid combines the characteristics of supremacy and movement,structuralism floating and anti gravity with Zaha's understanding of architecture and integrates them into the architectural works by means of science and technology.This unique modeling design language undoubtedly enriches the artistic charm of his architectural design works,and skillfully combines this modeling language with fashion design through refining,It has formed a unique new form of clothing design that integrates novelty and innovation,adding a new possibility for the innovative development of clothing.I will first analyze the excellent representative works of Zaha Hadid,summarize the logic of design language,and then analyze another representative works of Zaha Hadid in China--Changsha Meixi Lake International Cultural and Art Center.Taking this as the starting point,I will extract the relevant design language and elements,structural features,texture,design techniques and other architectural elements in Zaha Hadid's architecture,based on From the perspective of fashion design,through cross-border integration to carry out design transformation,it is intended to summarize the design method of fashion modeling to express the characteristics of architectural elements.And through the graduation design works with the theme of "to shangfurong",the ideal exploration effect is achieved in practice.