Research On The Influence Of Avant-garde Fashion On Brand Ready To-wear Design

Avant-garde clothing boldly innovates in the shape,material and color of clothing.It reflects the expression of avant-garde culture and art in the field of clothing in the current era,and is also an important source of inspiration for the design innovation of ready-to-wear brands.In today’s clothing field,avant-garde clothing is still the hot topic of the annual fashion week,and it is also the object of the major fashion media to compete for the report,which has a certain driving effect on the fashion trend,and also has created the design and development of today’s branded clothing.Wide range of influences.This paper first selects the representative designers and works of Avant-garde costumes,conducts a comprehensive,multi-angle and objective analysis of avant-garde costumes,and carries out specific definitions of the concept,representative figures,aesthetic values and artistic characteristics of avant-garde costumes.Explain,at the same time,analyze and summarize the concept of branded clothing and the commercial factors such as the market and consumer groups to be considered.Then,this paper systematically explores the influence of avant-garde fashion on today’s branded garment design,the specific embodiment of avant-garde fashion design concept and design elements in branded garment design,and explores how today’s influential ready-towear brands learn avant-garde clothing.The image creates a communication model for the image of the brand.Finally,this paper systematically analyzes the application methods of avant-garde fashion design elements in branded garments,and explores how branded garments can simplify,transform and apply the design elements of avant-garde garments into garment design,so that branded garment design remains creative.At the same time,it can enter people’s daily life very well,and provide a certain reference for today’s branded garment design.