Research And Application Of Fashion Brand Structure

GG fashion brand clothing brand was founded in 2005.With more than ten years of development,it is deeply loved by consumers.There are many sub-brands under its brand.ZZF brand is GG fashion brand in 2020 start-up high-end brand,the brand focuses on garment clipping and material,instead of the many artificial decorative elements,personalization structure and high-end sculptural soft material into the neutral element in women's clothing design,highlight the female's unique individual character,the brand's creative clothing structure has attracted the attention of many consumers.Based on the research and analysis on the styling structure of ZZF brand clothing design,the author supplemented the relevant theories of fashion brand clothing,hoping to play a certain inspiration and reference role for the development of fashion brand clothing.The research methods of this paper include literature analysis method,market research method,practical application analysis method,picture analysis method,etc.Through research analysis to the typical of ZZF brand clothing to sort and the pattern of our modelling structure experiment,again carries on the analysis design method,structure using province,dividing line,fold,such as the change of the design,has created a unique style of clothing modelling structure,thus blurring the human body size,age,etc.,to fully demonstrate the expression of female self personality,Seek a unique beauty that is not feminine and not too masculine.At the end of the paper,through comprehensive practice design works,the author combines Chinese local cultural elements with modern culture to design a style that fits the styling structure style of ZZF brand clothing,so as to test the feasibility and rationality of the research and give some inspiration to the future development of fashion brand in China.