| (Background)Traditional packaging design thinking and methods have been difficult to meet the current fast-growing new market demand.The product packaging design industry should update its concepts and actively adapt to it,use systematic scientific thinking methods to study design,and improve the operational efficiency of product packaging from brand,design,production,marketing to recycling.(Content)This paper attempts to study the reconstruction and reconstruction of the key elements of a practical product packaging(using the packaging design of “Tengli”Pu’er tea packaging in Yunnan Tengchong)based on system thinking,and explore the characteristics and values of packaging design that meet the needs of the current society and market.Purpose of the study Through the research of this subject,on the one hand,it seeks theoretical support for the packaging design of system thinking method,and further improves the enrichment of product packaging design theory system.On the other hand,it provides a project demonstration for product packaging design methods for packaging designers,students,producers,operators and other application systems to improve the management efficiency of the packaging industry from brand,design,production,marketing to recycling.In terms of method theory research,design orientation,visual performance and structural materials are the three basic elements of tea packaging system thinking design,which are based on the "five characteristics" of system thinking,integrity,structure,three-dimensionality,dynamics and comprehensiveness.Point,discuss the process of tea packaging design from tea products to commodities,as well as the overall design(conversion)process from structural materials,market positioning,and visual performance,and to protect products in transportation,storage,and sales.A design process that functions,conveys information,and is easy to use.In terms of practical topics,in the practice of“Tengli”Pu’er tea packaging design project in Tengchong,Yunnan,the same“five”and“three elements” were used as the guide to study the Yunnan “Tengli” Pu’er tea packaging design project.Fully restore its integrity,take the product packaging designmethod as the main axis,focus on the dynamics,find in the flow,comprehensively analyze the design status,methods and future of product packaging.(Conclusion)Through the research of this subject,the design method based on system thinking is the scientific method of product packaging design,which has certain practical guiding significance for product packaging and its industrial development.It will dominate and deeply influence the development and trend of modern product packaging industry.And based on the scientific system thinking method of packaging design,we must pay attention to the following two aspects,one is marketing planning,market research,consumer positioning,brand positioning and product positioning,product mix and packaging strategy.The second is to pay attention to the systematic construction of product packaging design elements,that is,focus on visual design,modeling structure,material technology,functional protection and organic integration,and also based on user experience and feedback for the iterative optimization design of packaging system to achieve consumer shopping experience.,brand value dissemination and continuous improvement. |
