The Product Pricing Decision Of GF Company With Supply-Chain Financing

With the rapid development of market economy,the competitive pressure in the market is gradually intensified.In order to remain invincible in the competition,enterprises must formulate appropriate development strategies.Price strategy is a core issue affecting the development of enterprises.In order to ensure a certain level of profit,enterprises must adopt reasonable price decisions.In the process of pricing products,enterprises must analyze the factors that affect the pricing of products according to their own actual conditions,so as to make the prices of products more competitive.This paper takes GF Company as the research object,investigates its pricing scheme,and finds that the price of products formulated by the company is higher.In order to obtain more liquidity,GF company raised the price of its products,but blindly raised the price,which made the price of its products not competitive.Therefore,solving the fund problem of GF company is conducive to improving the company’s pricing decision.As a small and medium-sized enterprise,GF company is difficult to obtain loans from financial institutions under the traditional financing mode because of the lack of sufficient credit rating and real estate,as well as the small scale of its own operation.Therefore,it is necessary to find a new financing mode for GF company,and under this mode,make pricing decisions for GF company again.Based on this background,this paper applies the supply chain financial model to enable the company to get more liquidity support,and at the same time to re-establish the price decision for GF company,so as to make the products more competitive in the market.Firstly,this paper introduces the relevant theories of supply chain finance and pricing,and then analyses GF company.It finds that the retailers with stable cooperation adopt credit sale mode in the sales process,and the sales volume has the space to rise,which is suitable for the application of supply chain finance mode.In order to further improve the sales volume and operating profit of GF company,the pricing decision is made by combining quantity discount and revenue sharing contract,and the revenue under three circumstances is compared and analyzed,so as to make the optimal pricing decision for products suitable for GF company.Finally,this paper summarizes the pricing decisions studied,gives pricing suggestions.The results show that the pricing decision under the supply chain financial model is more competitive than that without the supply chain financial model,and can improve the return of GF company.The price after using different contracts is lower than that under the basic pricing decision when not using contracts,but the quantity discount contract and revenue sharing contract have different effects on the sales volume and profit of GF company.In general,the pricing decision based on revenue sharing contract is the best under supply chain finance.