Research On Marketing Channel Conflict Management Strategy Of L Stainless Steel Tube Company

Stainless steel pipe industry is a sunrise industry in emerging markets,stainless steel environmental protection and sustainability and it has been widely used in large municipal projects(such as water and gas engineering projects),which also laid the stable development of the stainless steel pipe industry.L stainless steel pipe company is also born out of the time period of this opportunity,relying on the advantages of stainless steel materials and processing technology,in just a few years the company has developed into a high-walled stainless steel tube type represents the southwestern region of Chongqing enterprises,including the marketing aspect plays a very important role,but there is a marketing channel conflict will also become more intense,the negative impact has been a serious threat to the company's normal operating conditions.Therefore,this paper hopes to analyze the type L Stainless Tubes channel conflict,the impact,causes and measures have been taken to the reality of the situation,combined with channel conflict management theory,devised solutions to these problems,but also for the entire stainless steel pipe industry channel conflict explore the question more appropriate solution.The first research paper about the research scholars to summarize the summary marketing channel conflict,channel conflict segmentation process related factors and management advice,while L Company to conduct field research to explore the problems in its channel,and through develop a detailed analysis of the problem of channel conflict management strategies targeted.First,the establishment of modern enterprise organization module clear and perfect flow system.Secondly,foreign distributors to establish a win-win concept;strengthen contract enforcement mechanisms in the channel governance;optimizing the role of channel power in the channel management;improve customer relationship management.We hope to channel conflict management strategies to enhance corporate brand image and market share,the same stainless steel tube to help manufacturing companies improve the channels of conflict resolution.