Evaluation And Optimization Of Online Shirt Fabrics Display

With the rapid popularization of Internet technology,the number of people who choose to shop online is increasing.According to the data of the National Bureau of Statistics in 2019,the online retail of textile and clothing products accounted for nearly 25%,which was significantly higher than that of other types of products.When consumers in the offline store to buy clothes can rely on visual and tactile evaluation of fabric texture,and online stores only by visual evaluation when buying clothing fabric texture,and consumers generally reflect the existing online display can’t accurate deliver fabric texture information,online evaluation of different problems,Therefore,how to optimize the online display of fabrics and reduce the difference between online and offline evaluation is of great significance to online clothing sales.This topic to a man’s shirt fabric as the research object,based on semantic evaluation methods to evaluate the fabric texture,compared the online visual and offline visual sense of touch of the fabric texture evaluation results if there is a difference,and using eye tracking technology,analyzes the consumers for different fabrics online display of visual attention,suitable for different fabrics online display,Provide guidance for online display of shirt fabrics,which is conducive to online sales.First of all,through questionnaire survey and market research,six dimensions that consumers pay most attention to when evaluating fabric texture are screened out,namely softness,drapery,breathability,smoothness,thickness and luster,and evaluation methods of different dimensions are established according to semantic difference method.Six Uniqlo men’s shirts(long-staple cotton shirt,Oxford shirt,knitted shirt,linen shirt,wrinkle-proof shirt,stretch poplin shirt)were selected as the research objects.The semantic evaluation method was used to compare consumers’ evaluation of fabric texture through online vision and offline visual touch.The statistical data show that there are significant differences between the evaluation results of fabric texture based on the display mode of online flagship store and offline real objects,especially in the aspect of air permeability.In addition,this topic also analyzed the impact of gender and major on the difference,the results show that the difference between online and offline for male is more than that for female,the difference between online and offline for other majors is more than that for textile majors.Secondly,according to the common display modes of online clothing fabrics,this topic summarizes 10 online picture display modes,including 4 kinds of clothing related picture display modes and 6 kinds of fabric related picture display modes.In view of the different ways of showing,this subject adopts semantic evaluation method,explores the consumers of different texture evaluation situation of shirt fabrics,and by using eye tracking technology,collecting consumers of different shirt fabrics of different online display of visual attention,to analyze different fabrics under different texture dimensions suitable display.The statistical data showed that the difference between the evaluation results of fabric texture based on various online display methods and offline real objects was significantly reduced,indicating that the subjects could obtain more accurate information of fabric texture from the 10 display methods.Moreover,the evaluation difference caused by gender did not exist,and the influence of specialty on the difference was also reduced.The comprehensive analysis results of objective eye movement data and subjective evaluation data show that: the appropriate display methods of fabric softness are concave and convex method and vortex method;the appropriate display methods of fabric drapiness are three-dimensional method;the appropriate display methods of fabric smoothness are three-dimensional method;and the appropriate display methods of fabric thickness are tiling method.Finally,according to the impact of different online display methods on the evaluation of fabric texture and the appropriate display methods of different texture dimensions,this topic optimized the online picture display methods of shirt fabric.By comparing the online flagship store display mode with the online and offline fabric matching of the optimized display mode,and using semantic evaluation method,the feasibility of the optimized fabric online display scheme was verified.The statistical data showed that there was no significant difference between the evaluation results of fabric texture based on the online optimized display method and the offline real material,and the influence of gender and specialty on the difference was also not significant.In addition,the optimized fabric display mode can significantly improve consumers’ matching of online and offline fabrics,thus demonstrating that the appropriate display mode of different fabrics with different texture dimensions in this topic has certain application effects,enabling consumers to obtain more accurate fabric texture information through online picture display mode.