A Study On The Artistic Image Of Luxury Clothing Brands In China

At present,Chinese consumers’ purchase of luxury brands has increased significantly,and they have become an indispensable potential stock in the luxury brand market.While selling luxury brands,consumers’ vision in the buying process is constantly changing.With the integration of luxury brands and art,various forms such as fashion shows,pop-up shops,and art exhibitions have emerged.Among them,the luxury brand art exhibition lasts for a long time and has a wide audience.This paper selects the art exhibition of luxury clothing brands in China as the research object,and uses a variety of research methods such as theoretical analysis,literature research,comparative analysis,and case analysis to derive the characteristics and enlightenment of clothing luxury brands’ art exhibitions in China.First,the thesis starts with theoretical research,summarizes and combs related theories on exhibitions,brand curation,brand communication,and luxury brand art exhibitions,and analyzes the dimensions of the art exhibition of clothing luxury brands in China;secondly,through The representative brands of European and American fashion luxury brands in China Art Exhibition are used as research cases to discuss the current situation of Asian fashion luxury brands in China Art Exhibition and compare them.Finally,the characteristics and enlightenment of the art exhibition of luxury clothing brands in China are summarized,which can provide reference for follow-up research and the exhibition of Asian luxury clothing brands in China,and prospect the future research direction of the thesis.