The Research On Clothing Product Design Of The Domestic Luxury Brand

In recent years, with the luxury consumer market continues to mature, Not only reflected in the relatively mature market consumer culture of Europe and the United States, in the emerging economies of the developing countries also favorably,China has even been considered to be one of the most potential of global luxury consumption.And clothing, as the species with the largest market share in the luxury brand, to become a weapon to fight for market share of the major luxury goods group.Unfortunately, in the vast market for luxury goods, although the Chinese luxury brand clothing in the continuous efforts in the process has gradually been recognized by the community.But with foreign luxury brand clothing market share, social influence, the purchase rate, design level, there are certain differences and gaps.This article through to the previous literature retrieval review found, whether domestic or foreign scholars mostly from sociology, economics and management science, Semiotics Perspective to analyze the luxury brand apparel,There are very few scholars study will be focused to the point of Chinese luxury brand apparel product design, in this research basis to analyze Chinese luxury brand clothing and the gap between foreign luxury brand clothing. In order to break through the existing limitations of the research, decided to turn toart and design from the point of China’s luxury brand clothing in the fierce competition in the market for luxury goods occupy a space for one person as the study objective.In this paper, under the new social background this paper determines the research content, the research goal and the research significance, and then in the reading massive luxury on the basis of relevant literature, the research object of this paper is to define.In determining the research object and a more adequate theoretical premise, focus on domestic and foreign luxury clothing Brand Company and luxury brand apparel consumer investigation,And then find the domestic luxury brand apparel companies and lack of consumer demand for domestic luxury brand clothing.Finally, according to the research results of the data collection and analysis, put forward to improve the domestic luxury brand apparel product design level method and for a luxury brand clothing design needs to grasp the scale.