Research On The Protection And Utilization Of Huzhou Writing Brush Craft Under The Background Of Integration Of Culture And Tourism

Based on the protection and utilization of the Huzhou Writing Brush craft in the context of integration of culture and tourism,this paper finds out the new problems and new trends of the protection,inheritance and utilization of the traditional craft in the new era.The key point is to clarify the relationship between the protection and utilization of traditional craftsmanship in the context of integration of culture and tourism,that is,on the premise of good protection,how to give full play to the advantages of intangible cultural heritage projects of traditional craftsmanship to participate in integration of culture and tourism as cultural resources,form a benign interaction,and promote its protection and development.At present,the development system of traditional technology and its industry is a new field that needs to be integrated and developed urgently,which many development concepts,theoretical analysis and countermeasure studies are of strong experience color.This paper focuses on the basic situation and basic theoretical research of the protection and utilization of the Huzhou Writing Brush production skills in the context of integration of culture and tourism,and pays attention to the protection,utilization and development of the whole traditional skills.In particular,it explores some key problems faced by the traditional skills in the context of integration of culture and tourism,and then comes up with countermeasures that are convenient for implementation.This study is divided into six chapters.The first chapter is the introduction,and the second chapter introduces the history and development status of Huzhou Writing Brush craft.The third chapter starts from the protection and utilization of the craft of Huzhou Writing Brush,and relying on the construction of Shanlian Huzhou Writing Brush Town,presents how the craft of Huzhou Writing Brush as a cultural resource can be integrated into the local tourism development,as well as the impact of tourism development on the protection of the craft of Huzhou Writing Brush.In order to further explore how traditional intangible cultural heritage projects actively participate in integration of culture and tourism on the premise of good protection,the fourth chapter conducts a reverse analysis of the new resistance and new problems in the process of integration of culture and tourism from the two aspects of protection and utilization of intangible cultural heritage.The fifth chapter puts forward some feasible solutions to these problems.In the last part,it will discuss and summarize the results and problems presented in this study.In a word,the author’s conclusion of this study is that under the background of integration of culture and tourism,the intangible cultural heritage of traditional craftsmanship needs to be innovated on the premise of keeping the core craftsmanship unchanged.Historical and cultural resources do not directly lead to competitiveness.Only by transforming cultural and heritage resources into appreciable and experiential cultural tourism products can attract tourists.The author considers that the protection and utilization of traditional technical intangible cultural heritage needs to be innovated in four aspects: the innovation of products and services,the innovation of circulation channels,the innovation of communication platform and the innovation of integration mode.Only by innovating in these four aspects can we achieve creative transformation and innovative development in the new era.