Research On The Deep Integration Development Of Beer Culture And Tourism In Qingdao

Culture and tourism complement each other.After more than 100 years of development,beer culture of Qingdao has gradually evolved into a cultural brand,which has been integrated into the cultural development venation of Qingdao.The deep integration development of beer culture and tourism in Qingdao is of great significance for the healthy development and promotion of them.This paper sorts out the current domestic and foreign literature,in order to study the alcoholic culture and the integration of alcoholic culture and tourism,and analyze the connotation and manifestation of beer culture in Qingdao.Beer culture of Qingdao has formed its own unique spiritual connotation after 100 years,and this unique cultural connotation becomes one of the important factors to attract many tourists.The presentations of beer culture in Qingdao are in varied forms.,such as Qingdao brewery,beer festival,beer museums,beer blocks and beer bars,etc.Whether from the perspective of the in-depth development of cultural industry in Qingdao,or from the perspective of the creation of high-end cultural tourism of Qingdao,the deeper integration of the two will lead to more improvements.By comparing the measurement methods of inter industry integration,and aiming at the data characteristic of beer culture and tourism in Qingdao,the gray correlation analysis method is used as the basic algorithm to design the measurement model of the integration degree.Based on the calculation of integration degree,the results show that the integration level of beer culture and tourism in Qingdao is 0.55,and the overall development is wavy,which means the degree of integration is medium and unstable.There is still opportunity for improvement.Through the above research,combined with the calculation results,it is concluded that although the integration of beer culture and tourism in Qingdao has been explored for many years and a relatively mature integration tourism project has been formed,there are still many problems,lack of innovation,technical shortcomings,etc.Last,this paper puts forward some suggestions from 6 aspects,such as policy,technology,innovation,and professionals,to improve the integration degree of beer culture and tourism in Qingdao,and further explore in innovative points of the two.