Jiangyin Steel Wire Rope Export Enterprise Joint Management Strategy Research

In November 2011,the Ministry of Commerce issued the Report on China's Foreign Trade Situation(Fall 2011).In 2012,China's foreign trade maintained a stable development with certain foundation and favorable conditions,but there are more and more uncertain and unstable factors restricting the steady development of foreign trade,the report said.In 2012,the main risks facing China's foreign trade development come from the increasingly complex external environment;In 2019,the total value of China's foreign trade was 31.54 trillion yuan,up 3.4% year on year,and both exports and imports hit a record high.However,the export of wire rope products declined by about 7%.The market competition is becoming increasingly fierce,and the price war between enterprises begins,which affects the stability of the wire rope market and leads to the bottleneck of the wire rope product export.Jiangyin steel wire rope export market,also faced with difficult to open the international market distress,through comprehensive analysis,found that there are two main reasons to restrict its export level.On the one hand,the country's political policy and economic policy,macro control of the export of wire rope products,on the other hand,the development of wire rope export enterprises themselves also hindered the export of wire rope products to a certain extent,leading to the intensification of internal competition between enterprises.Therefore,this paper takes Jiangyin export-oriented steel wire rope enterprises as the research object,and sorts out a series of concepts such as joint operation and core competence through literature analysis.Analytic hierarchy process(AHP)is used to analyze the alliance body's selection of suitable partners.Questionnaire and interview methods are used to discuss the possibility of joint operation of export enterprises of wire rope.Finally,through the empirical analysis of the comprehensive analysis of joint business strategy.It also studies the supporting measures of joint management.The research on the strategy of joint operation of the export enterprises of wire rope is the innovation of the internal competition strategy of the wire rope market.The theory of joint operation is used to provide certain theoretical guidance for the competition,division of labor and cooperation of the enterprises in the export market of wire rope,and points out the management problems of the export enterprises according to the current situation of wire rope export in Jiangyin.Through jiangyin steel wire rope export enterprises joint management,improve the regional competitiveness,so as to respond to the Internet era of market competition,to achieve the orderly development of the industry,in order to form a benign business ecological chain of the steel wire rope export market,win-win cooperation.