Research On The Application Of "Narrative Design" In The Design Of Trendy Toys

On December 11,2020,Bubble Matt was officially listed on the Hong Kong Stock Exchange,with a market value of 106.52 billion Hong Kong dollars.With the listing of the domestic trendy toy company Bubble Matt,the first stock of trendy play culture was officially born,and trendy toys finally gradually changed from a niche culture to a popular culture in an environment recognized by the market.The rise of the trendy play market has added to the expansion of the industrial chain.In addition,the success of the trendy toy consumer market shows the changes in the consumer group.After 1995 and 2000,they began to stand on the main stage of consumption,and the youth group evolved into the main consumer group of trendy toys.Therefore,the value of trendy toys is not only limited to a trendy object,but trendy toys have transformed into a life attitude,and it has received more and more attention in the current propaganda media.Making good use of the media value of trendy toys,while creating commercial value,conveying positive energy culture to the youth group can encourage young people to actively embrace positive energy and help young people to shape positive values.At present,most trendy toys that show individuality and cater to the preferences of consumer groups are currently on the market.Trendy toys that promote positive energy such as China’s excellent traditional culture,the construction of the Chinese revolution,and the patriotic army are relatively scarce.As the main force in the consumption of trendy toys,the youth group is the social force leading the trend and needs the infiltration and guidance of the positive energy of socialism.The massive incubation of Chaowan IP provides an excellent prerequisite for commercialization.Many IPs are launched one after another.Designers have more space to deliver positive energy.The cultural added value that gives positive energy to trendy toys is the designer.Our responsibility.This research hopes to find a more ideal design method that takes into account the trend and positive energy,so that the cultural added value of the positive energy of trendy toys can be improved,and it can contribute to cultivating the positive values of the youth group.Combining trend elements with positive energy culture to create trendy toys with both commercial value and positive energy culture added value is the main research content of this article.Narrative design is one of the main expressions of product design.Designers use the product’s own "storytelling" method to allow users to have emotional communication with the product and enhance the user’s sense of experience.In the design of trendy toys,the use of "multiple narratives" of narrative design methods is used to expand product design,so that toys can not only express trend characteristics,but also present positive cultural connotations.This article sorts out and researches the value of narrative design in trend toys,design elements,setting methods,and application methods.Taking the multiple narratives of narrative design as an entry point,I summarized the design process of narrative design in trendy toys that is different from before,and carried out design practice for this process.Select trend events in hot topics as thematic events,and use the corresponding positive cultural elements as sub-topic events to extract the three core elements of "theme,event,and product".Use narrative design methods to create trendy toys,take advantage of the characteristics of "multiple narratives," and follow the principle of static narratives using metaphorical techniques for design.The trendy toy products designed in this way have both good commercial value and better value.The cultural added value of high positive energy,and a virtuous circle can be formed between the two,so that trend toys have both trend characteristics and positive energy trend toys.