Research On The Application Of Bamboo Weaving Culture And Aesthetic Features In Bamboo Weaving Brand Image Design

The bamboo weaving craft is an excellent traditional craft in our country,which carries the rich historical culture and national customs.From ancient times to the present,bamboo woven products have filled our daily lives.From summer mats,fans,bamboo and rattan tables and chairs to bamboo woven crafts,we can see bamboo weaving in our lives.As an indispensable and practical product in the farming society,bamboo weaving exerts great effects to meet the needs of people’s production and life.With the advent of industrial society,the use of mechanical mass production methods and the widespread use of new materials has made bamboo weaving a blow.Disappeared from the field of vision.With the revival of traditional culture and the emphasis on nature in recent years,traditional bamboo weaving crafts that are green and ecological have been favored.The state’s support for traditional crafts and the public’s reexamination of traditional crafts have brought opportunities for the rise of traditional crafts.In this environment,traditional bamboo weaving still has not been able to gain favorable competition in the market.The reason is that the promotion of traditional bamboo weaving craftsmanship lacks the expression of traditional bamboo weaving culture,the presentation of bamboo weaving aesthetic characteristics,and the modern means of communication---brand,brand It can narrow the generation gap between traditional bamboo weaving and the modern environment,and the blessing of the brand’s visual image can open the door to the market for traditional bamboo weaving,enhance its competitiveness,and realize the inheritance,revival and development of traditional bamboo weaving.Therefore,creating a brand for traditional bamboo weaving,integrating the cultural connotation and aesthetic characteristics of bamboo weaving to design a visual image that fits the brand,and helping the spread and development of traditional bamboo weaving is exactly what this topic will discuss.This article first starts from the social background of the development of traditional bamboo weaving,and proposes that if traditional bamboo weaving is to be revived in the context of the new era,it must be branded.Secondly,through the analysis of the current situation of the visual image of traditional bamboo weaving brands,we find out the problems of uncultured expression,lack of beauty and texture,and failure to form a unified and integrated brand visual identification system in the visual image of traditional bamboo weaving,and propose the use of bamboo weaving culture and aesthetic characteristics.Go to the necessity of the brand image design of bamboo weaving;then summarize the traditional bamboo weaving,and analyze in detail the cultural connotation and material beauty of traditional bamboo weaving,such as farming culture,good life prayer,traditional creation thought,craftsman spirit,bamboo charm,etc.,Color beauty,technique beauty,pattern beauty,rhythm beauty,shape beauty,and other unique aesthetic features;then summarize the principles and strategies of traditional bamboo weaving brand visual image design;finally take Qingshen bamboo weaving as an example to apply the above design principles and strategies Practical attempts were made in the brand visual image design of Qingshen bamboo weaving,which provided theoretical and practical basis for the visual image design of traditional bamboo weaving brand.