Research On Business Strategy Of Weiyu Women’s Shoes

With the annual increase in sales of tmall’s double 11 e-commerce Festival,it also shows that China’s e-commerce shopping market is becoming more and more mature.More and more e-commerce platforms with different modes have entered the vision of consumers.Social e-commerce platform is a popular mode relying on wechat ecological platform.Compared with traditional e-commerce platforms such as tmall,jd.com and vipshop,Weiyu is preferred to be based on the social e-commerce track and run out of its own world relying on the wechat ecosystem.However,with the entry of capital,the competition between social e-commerce and e-commerce is becoming more and more fierce,and the traffic is becoming more and more precious.Those who get the traffic get the market.Platform burn subsidies,suppliers’ supply at lower prices,and consumers’ price comparison across the network.Women’s shoes business,as the category products with an overall sales share of 10% preferred by Weiyu,belong to the key product category of the platform.Weiyu’s preferred women’s shoes business need to face the traditional offline sales,the competition of various external e-commerce platforms,and the environment of multiple sub flows of other product categories such as men’s clothing,women’s clothing,mother and baby,beauty makeup,etc.while competing,it also needs to consider multi-party cooperation factors and make full use of the flow,so as to make the market share of women’s shoes business grow steadily.As a social e-commerce model,Weiyu’s preferred women’s shoes need to face two important customer groups,namely,the head shopkeeper at the b-end and the customer who sells and buys directly at the C-end.The demands of two different customer groups must also be different.The core demand of the shopkeeper at the end of B is to sell goods and make money,while the core demand of the customer group at the end of C is to buy their own suitable high price goods.The selection of women’s shoes by Weiyu needs to be based on the needs of two customer groups and meet the needs of two different groups.In terms of suppliers,due to the relative concentration of online supply chain industrial belts,the product homogenization is serious,and the overlap rate of products sold with similar social platforms is as high as 60%.Under the condition of such serious homogenization,some suppliers take the road of reducing quality and replacing price in order to obtain price advantage,which eventually affects the consumer experience,However,many suppliers are very important supply chain partners of Weiyu optimization,and the interests of suppliers must be taken into account in the category of women’s shoes business.How to find out the suppliers suitable for the key cooperation of Weiyu preferred women’s shoes and products focusing on sales and promotion among many suppliers and homogeneous goods is the problem that Weiyu preferred women’s shoes business need to be solved.Therefore,we need to take into account the needs of women’s shoe related suppliers.Facing the future digital economy era,science and technology is a very useful productivity.Whether there are marketing innovations in the digital economy era also needs us to further explore.In short,Weiyu chooses the undertaker of women’s shoes to meet the needs of customers,suppliers and Weiyu.What kind of business strategy to balance the needs of the three parties is an important research topic of this paper.It is in this context that the author consulted a large number of data on social e-commerce and women’s shoes,and classified and combed the problems on this basis.Through four chapters,the business strategy research,business status analysis,problems existing in the operation,product development and competitive strategy analysis and formulation of Weiyu’s preferred women’s shoes business are completed,hoping to give some enlightenment to domestic e-commerce platforms and women’s shoes e-commerce suppliers,and make some contributions to the healthy development of domestic e-commerce.