Research On The Development Strategy Of Non Oil Business In Yunnan Oil Sales Company

Because now is more of a self-serve model,and a convenience store retail business will also usher in a new part-refined oil retail business.In the development of gas industry in China,Europe and the United States will provide the gas station operation forms the important direction.In the development of the next oil retail companies,will be from the current way of oil suppliers to make the transition to comprehensive convenience service providers.China's oil has always been China's refined oil retail market operation forms,representatives of profit model,in the roadside convenience retailers developing,will also is mainly composed of oil product retail and FeiYou FeiYou convenience of two big main business services.Essentially,as a commodity product and convenience stores is no different,in the purchase of goods,sales,storage management,product cannot be put in convenience stores,this is the biggest difference.Thus,oil sales enterprises,China's refined oil retail industry in China in the process of development,establish a convenience store as the main platform of FeiYou FeiYou business system is the inevitable choice of development,is also an inevitable outcome in the development of the market competition.In oil sales companies in our country,it is the blue ocean strategy of business FeiYou business,in the next development as main business of similar products,will also step by step under the self-support of oil product retail business development strengthened,can replace the brand carrier and staff positions,will also be a gas station convenience service a platform extension.This article will mainly focus on the future development of oil sales company in yunnan,the formation and develop a more perfect product strategy.Main purpose is to strengthen the company's market competitiveness,and then pull the development of refined oil products sales.We will be in yunnan province oil sales branch of the internal environment and external environment to a certain degree of systemic analysis,summarized the current situation as a whole.And through the comparison and again in the market,competitors analysis,combining theory with practice,the overall form a more appropriate and more perfect marketing strategy.