Research On The Design Of Nantong Blue Calico’s Derivative Products

The traditional Nantong blue calico’s color is natural.And the cloths are durable and elegant.It is widely spread among the people and is used by the people to cut quilt covers,door curtains,tablecloths,headscarves,clothing and other daily necessities.Nowadays,with the development of mechanized production,the industry of traditional Nantong blue calico has been hit because it relies on hand making.So,it gradually faded from the stage of common daily necessities.Although the living environment is poor,the contemporary inheritors are still actively exploring the modern development route of Nantong blue calico.In recent years,the rise of derivative products industry of“non material cultural heritage” has brought new vitality to Nantong blue calico.The development of derivative products is not only an important part of the productive protection of intangible cultural heritage,but also an important thrust of rural revitalization.This paper taking the three components as the theoretical basis,analyzing the design characteristics of the existing Nantong blue calico derivatives from the three aspects of color,decoration and modeling.Then summarizes the experience,refines the highlights,solidifies the achievements,analyzes the development trend,points out shortcomings,and hopes to clarify the ideas for the design of Nantong blue calico’s derivative products in the future.The development of derivative products is not only the innovative inheritance of Nantong blue calico’s printing and dyeing technology.But also bring publicity benefits,driving the development of local culture and tourism and create economic benefits to Nantong.Therefore,the development of Nantong blue calico’s derivative products should also be multi-dimensional and multi-path.This paper also expounds this from the aspects of grasping consumer psychology,creating cultural space,enhancing media publicity,relying on cities and towns to develop and combining with digital technology to analyze the development path of Nantong blue calico’s derivative products.