Research On Optimization Of Marketing Strategy For Blind Box Products Of P Company

In recent years,Chinese trend toy industry and cultural and creative products market have sprung up and developed rapidly.Both trend toys and cultural and creative products are widely loved by young consumers.With people paying more and more attention to personalized consumption needs,trend art toys can be said to grasp the important opportunity for people to pursue personalized experiential consumption and pay attention to product content and characteristics.Grasp the consumption psychology of young people,especially generation Z,the reasons for their love of cultural and creative products and the background logical thinking of consumption,meet the subjective feelings of the new generation of consumer groups,tap the domestic trend toy market,put the mainland trend toys beyond their own product added value,and endow the trend toys and cultural and creative products with emotional value;Based on this background,how to better meet consumers in the new marketing environment,the blind box product marketing strategy of the main trend toys is worthy of in-depth research and analysis.The research object of this paper is a blind box trend toy company.As the first trend toy company to introduce blind box in China,P company has become the most famous and popular trend toy leader in China with successful marketing means.This paper introduces the business model and development status of P company’s blind box products,takes the research on the company’s marketing strategy as the main line,and analyzes the existing sales data of P company’s blind box products,Conduct a questionnaire survey on consumers who choose to buy blind box products,effectively understand the marketing channels,marketing strategies and customer satisfaction of blind box products,and further tap the real needs of customers,so as to adjust the marketing strategies of products reasonably;Enhance the core competitiveness of blind box products,provide reference and guidance for the optimization of marketing strategies of other domestic trend toy companies,promote the development of domestic trend toys and enhance the endogenous power of Chinese cultural and creative products.Finally,combined with the analysis of 4P marketing theory,it comes to the conclusion of pursuing the high-quality innovation of blind box products,improving the sales price strategy of blind box,strengthening the integrated layout of all channels and expanding the promotion strategy of rich content,so as to help P company better improve the marketing strategy of blind box products and give full play to its first mover advantage of leading enterprises.