Extraction And Application Of Design Factors Of Ma Ying Du Juan Pattern In Chuxiong Yi Costume

In recent years,“ building a vibrant Chuxiong and building a famous Yi cultural capital ” are the main objectives of the state committees and governments at all levels in Chuxiong Autonomous Prefecture.In this context,this study actively explores various Ma Ying Du Juan patterns in the local Yi clothing cultural heritage,and applies them to the design and development of cultural and creative products,striving to promote the idea of living inheritance and innovation.On the whole,with an important decorative role of Ma Ying Du Juan patterns are the most representative elements of Chuxiong Yi costumes.In the intangible ethnic spirit level,Ma Ying Du Juan means ’ big and prosperous flower ’（Yi pronunciation is Mi Yilu）is the totem of Yi ethnic group;at the level of tangible traditional costumes,the diversity of the entire Yi culture and the rare artistic achievements of the world can be seen through a variety of Ma Ying Du Juan patterns.In this study,combined with ethnology,clothing social psychology,statistics,operations research,design and other disciplines,using field investigation method,literature research method,expert interview method,questionnaire survey and data analysis method,classification and comparison research method,design practice and other research methods,the extraction and application of design factors of Ma Ying Du Juan in Chuxiong Yi clothing are studied.The methods and conclusions are divided into the following four aspects1.Taking the typical Ma Ying Du Juan pattern as the analysis sample and the atypical pattern as the auxiliary reference,the traditional Ma Ying Du Juan pattern and the improved Ma Ying Du Juan pattern are analyzed.Through the collection,statistics,combing and comparison of this process,it is found that the six main types and their respective characteristics of the Ma Ying Du Juan pattern in Chuxiong,the homology kernel and difference of the Ma Ying Du Juan pattern everywhere,and the future development trend of the improved Ma Ying Du Juan pattern.2.Using ’ gender ’,’ age ’,’ region ’,’ education ’,’ occupation ’,’ income level ’,’ aesthetic preference for modeling ’,’ aesthetic preference for color ’,’ understanding of Yi clothing ’,’consumption experience ’ ten indicators to divide the user range of Ma Ying pattern cultural and creative products in the expert ’ s ideal.3.Through the analytic hierarchy process（AHP）,the design factors of cultural and creative products of Ma Ying Du Juan pattern are extracted from the four aspects of shape line,color collocation,composition form and cultural implication.It is concluded that among the four design factors of Ma Ying Du Juan pattern cultural and creative products,the modeling line factor is of great importance,and the other three are sorted according to importance : cultural implication factor,color matching factor and composition form factor.The modeling line factor,color matching factor,composition form factor and cultural implication factor were extracted respectively,and finally the ideal combination of Ma Ying Du Juan was obtained.4.Combined with the extraction of the design factors of Ma Ying Du Juan patterns and the user population characteristics and aesthetic preferences obtained by the questionnaire,a printing pattern based on the final extraction of Ma Ying Du Juan design factor combination is designed,and then the textile design and derivative product design are carried out.Through this process,this study was proved feasible.