Research On The Relationship Between Enterprise Values And Proactive Environmental Strategy

In recent years,the emergence of a series of environmental problems,such as global warming,ozone hole,water pollution and so on,has attracted extensive attention from all walks of life.The state has constantly promulgated various laws and policies to advocate the sustainable development of enterprises.The public is also constantly enhancing their awareness of environmental protection.Under the pressure of the government,consumers,investors and other stakeholders,some enterprises in China began to implement environmental strategies to achieve cleaner production and sustainable development.But this way is passive and inefficient.Therefore,in order to form the internal driving force for enterprises to actively implement the proactive environmental strategy,this paper analyzes the proactive environmental strategy from the perspective of enterprise values.This study reviews and summarizes the relevant theories of enterprise values and the proactive environmental strategy.Based on the basic view of natural resources,the theory of institution and legitimacy,the relationship model between them is constructed,and the environmental regulation is introduced as the regulating variable.Then,the qualitative materials of 102 manufacturing enterprises’ values and proactive environmental strategies are transformed into quantitative data through content analysis.Then,spss23.0 software is used to analyze the data of enterprise values and summarize the three dimensions of enterprise values.They are the concepts of social responsibility,management and morality.Next,we use hierarchical regression to verify the relationship between enterprise values and the proactive environmental strategy,as well as the regulatory role of environmental regulation.The results show that:(1)there is a significant positive correlation between enterprise values and the proactive environmental strategy,and there is a significant positive correlation between the concepts of social responsibility,morality and the proactive environmental strategy.However,the relationship between the concept of management and the proactive environment strategy is not significant.(2)Environmental regulation is positively regulating the relationship between enterprise values,the concept of social responsibility and the proactive environmental strategy.However,environmental regulation has no significant effect on the relationship between the concepts of management,morality and the proactive environmental strategy.Finally,the author provides suggestions for enterprises to implement the proactive environmental strategy,such as building enterprise values with proactive environmental strategy,and paying attention to environmental protection policies.