Study On Influencing Factors Of Ecological Production Behavior Of Rice Growers In Dongting Lake Area

Food security has always been a major strategic issue related to China’s economic development and social security.Dongting Lake area,as a major grain producing area in China,has a direct bearing on the national food security.However,the traditional way of rice production relies heavily on pesticides and fertilizers,which has caused great damage to the ecological environment and posed a potential threat to human health.As the main body of rice planting and ecological production,it is necessary to change the traditional production mode and implement ecological production behavior in the process of rice planting.In order to better guide rice growers to actively implement ecological production behavior,it is necessary to study the factors that affect the ecological production behavior of rice planting.In this paper,the relevant research results at home and abroad were combed,the production situation of rice farmers in Dongting Lake area was investigated,and the behavior characteristics and ecological production status of farmers in each link of rice planting in Dongting Lake area were summarized.Based on the theory of planned behavior and the actual situation of rice planting in Dongting Lake area,this paper finds out the influencing factors of rice growers’ ecological production behavior,deeply analyzes the influencing mechanism of rice growers’ ecological production behavior,and further tests the influencing path and degree of each influencing factor on ecological production behavior by using structural equation model,so as to formulate relevant policies for the government,Guide ecological production behavior and put forward reasonable suggestions.The main conclusions are as follows:the overall ecological production level of rice growers in Dongting Lake area is low,and there are great differences in each link;Behavior attitude,subjective norm and perceived behavior control have positive effects on Rice Growers’ ecological production behavior intention;Perceived behavioral control and behavioral intention have positive effects on Rice Growers’ ecological production behavior.Based on this,this paper puts forward the following suggestions:firstly,improve the food price system and increase the ecological production subsidies;Secondly,strengthen the publicity of ecological production and strengthen the regulation of production behavior;Thirdly,promote ecological production technology and improve the ecological production training system.