Research On Financial Risk Control Of Shida Shenghua Under The Transformation Of New And Old Kinetic Energy

In recent years,with the proposal of China’s new and old kinetic energy conversion policy and the transformation and adjustment of industrial economy,malignant events caused by financial risks occur frequently in China’s enterprises,such as Kangmei pharmaceutical’s financial fraud,storm group’s serious debt situation and so on.The adjustment of industrial structure is not plain sailing.In this process,these star enterprises also have a lot of problems,burst out different financial risks,which need all our financial workers to pay attention to.Many enterprises’ actual controllers pursue profit maximization and blindly embark on the Ma Xin project when they adjust the enterprise structure.They do not have a correct understanding of the financial risk of the enterprise itself and can not reasonably allocate the resources in the enterprise,which also brings certain obstacles to the industrial adjustment and the long-term development of the enterprise.In view of the above situation,this paper creatively chooses the reformed AHP for financial risk analysis,which can comprehensively evaluate the influencing factors of financial risk of enterprises,and obtain the evaluation in line with the actual situation for the specific situation of financial risk of enterprises.First of all,this paper takes Shi dashenghua as the case study object,and analyzes and controls the financial risk of Shi dashenghua.Based on the research of relevant theories,combined with the characteristics of the company and the chemical industry,this paper makes a systematic analysis of the financial data,external policies and economic environment of shidashenghua from 2015 to 2019.Secondly,through the understanding of Shi dashenghua’s industry characteristics and its own advantages,this paper analyzes the financial data of Shi dashenghua from the perspectives of investment,financing and operation,and uses the analytic hierarchy process to divide the weight.Furthermore,through the selection of financial indicators and non-financial indicators,the financial risk evaluation system is established,and the financial risk evaluation results are as follows Central police.Finally,according to the previous analysis and the business situation of Shi dashenghua,the internal and external reasons are analyzed.It is found that the main risk Shi dashenghua faces is the risk of cash flow,which is caused by the continuous outflow of cash flow,the decline of inventory turnover and accounts receivable turnover.The financial risks in financing,investment and operation are also worthy of vigilance,which are caused by many factors,such as single financing mode,changes in market supply and demand,etc.Based on this,this paper puts forward the corresponding constructive measures.