Research On The Communication And Development Of Zhengzhou Stewed Noodles Culture In The Era Of New Media

Zhengzhou,a city with four thousand years of age,was called Shangdu and Zhengxian in ancient times.It was renamed in 1953 and became the capital of Henan Province in the following year.As one of the most prestigious local food cultures in Zhengzhou,Zhengzhou Stewed Noodles Culture has continuously absorbed regional characteristics and humanistic spirit in the process of communication and development,highlighting the profound connotation of local food culture,and it is a wonderful epitome of Central Plains food culture.For a long time,Zhengzhou Stewed Noodles has been well-known in the praise of diners.Zhengzhou Stewed Noodles Culture has matured in the continuous enrichment and progress of material life and social economy,and has completed spatial diffusion through various traditional media.However,in the era of new media,the communication and development of the Zhengzhou Stewed Noodles Culture is facing new problems and challenges.What are the problems in the dissemination of noodle culture in the new context,How to use diversified media to realize the diversified dissemination of stewed noodles has become an urgent problem to be solved.This article mainly adopts in-depth interview method and questionnaire survey method,using cultural hierarchy theory,cultural memory theory and related theories of communication to carry out research.Firstly,it summarizes the development of the Zhengzhou Stewed Noodles Culture;secondly,combs the current situation of the Zhengzhou Stewed Noodles Culture in the new media era from the perspective of communication;then,based on the analysis of the status From the perspective,discuss the existing problems of Zhengzhou Stewed Noodles Culture communication in the context of new media;finally,starting from the main body of communication,communication media,communication content,and cultural marketing methods,explore the communication development strategy of Zhengzhou Stewed Noodles Culture in the new media environment.Including measures such as encouraging the collaboration and cooperation of multiple entities,promoting exchanges on multiple platforms,expanding the Stewed Noodles Culture and art industry with brand cooperation from the media,and building a Stewed Noodles Culture museum,to provide a new development path for Zhengzhou Stewed Noodles Culture in the new era,and strive to Let a wider audience understand the Stewed Noodles Culture,and realize the more effective spread and promotion of Zhengzhou Stewed Noodles Culture in the context of new media.