The Research Of N Company For Service Marketing Strategy

With the development of science and the progress of technology,the product of the manufacturing industry shows the homogeneous trend.The possibility that one company wins the market competition using technology-leading strategy becomes less and less.Each enterprise has to face the price competition in the Red Sea Market.In the scientific instrument industry which N company belongs to,the product homogeneous trend is also very obvious.Each company needs to solve the real problem how to get rid of the price war in the Red Sea Market,how to avoid the homogeneous product competition and how to develop a new competitive advantage.Certainly,this is also a subject for N company to study on.Service marketing strategy has already been used successfully in some companies such as IBM in IT industry and Haier in household electric device industry.And the homogeneous trend of the product in these two industries is more serious.Therefore,we can believe that service marketing strategy can also bring new thinking for the companies in scientific instrument industry.Based on the theory of service marketing,this paper aims to find the answer to solve the service marketing problem in N company and to improve the service marketing capability in order to form a new competitive advantage through analyzing the external environment,internal resource,advantages,opportunities,threats,actuality and practical problems of service marketing in N company.Through the research of this paper,we can provide a reference solution for the similar companies like N company to improve the service marketing capability.