Research On The General Form Of Product Development Model

Product development model is an important tool in the development process. Different models can help to solve problems in different stages. So using it can improve the efficiency of the entire product development, and also shortens the development cycle, reduces development costs, so that the benefits of the product increase significantly. Therefore, the study of product development model is an important direction of design management.The paper proposes a positioning-based product development mode for SEMs, and it uses the development of consumer electronics products to elaborate on the positioning model of methods and content in the position process. So that SEMs can improve the blind following of product development, and to make it more clear on market positioning and product planning, as a result, product homogenization is improved and the market becomes more competitive.